8:04 PM
Friday, Jul 11, 2025
8:04 PM
Friday, Jul 11, 2025
Context
Context
Context
I spearheaded the complete design process for Income, a fintech application, from research and ideation to wireframing and high-fidelity design. Through user research and testing, I identified key pain points in financial management and designed a seamless, accessible and intuitive experience.
I spearheaded the complete design process for Income, a fintech application, from research and ideation to wireframing and high-fidelity design. Through user research and testing, I identified key pain points in financial management and designed a seamless, accessible and intuitive experience.
I spearheaded the complete design process for Income, a fintech application, from research and ideation to wireframing and high-fidelity design. Through user research and testing, I identified key pain points in financial management and designed a seamless, accessible and intuitive experience.
Company
Company
Company
Income
Income
Income
Industry
Industry
Industry
Financial Technology
Financial Technology
Financial Technology
Role
Role
Role
Product Designer
Product Designer
Product Designer
Introduction
Introduction
Introduction
Income is a fintech application designed to simplify financial management and empower users to take control of their financial well-being. With an intuitive, user-friendly interface, Income enables effortless expense tracking, goal setting, and informed decision-making. By prioritizing accessibility, functionality, and simplicity which are my core design strategise, I ensured that anyone regardless of financial expertise can seamlessly manage their money with confidence.
Income is a fintech application designed to simplify financial management and empower users to take control of their financial well-being. With an intuitive, user-friendly interface, Income enables effortless expense tracking, goal setting, and informed decision-making. By prioritizing accessibility, functionality, and simplicity which are my core design strategise, I ensured that anyone regardless of financial expertise can seamlessly manage their money with confidence.
Income is a fintech application designed to simplify financial management and empower users to take control of their financial well-being. With an intuitive, user-friendly interface, Income enables effortless expense tracking, goal setting, and informed decision-making. By prioritizing accessibility, functionality, and simplicity which are my core design strategise, I ensured that anyone regardless of financial expertise can seamlessly manage their money with confidence.
Problem Statement
Problem Statement
Problem Statement
Many Nigerian earners struggle with effective financial management due to limited financial literacy or the complexities of traditional banking. These challenges often result in financial instability, poor savings habits, and reduced economic mobility, ultimately affecting overall well-being and economic growth.
Many Nigerian earners struggle with effective financial management due to limited financial literacy or the complexities of traditional banking. These challenges often result in financial instability, poor savings habits, and reduced economic mobility, ultimately affecting overall well-being and economic growth.
Many Nigerian earners struggle with effective financial management due to limited financial literacy or the complexities of traditional banking. These challenges often result in financial instability, poor savings habits, and reduced economic mobility, ultimately affecting overall well-being and economic growth.
Research
Research
Research
To properly understand the financial needs and challenges of my projected users, I conducted a series of in-depth interviews with potential users. I developed a set of open-ended questions to encourage detailed responses and avoid leading questions. Some of the key questions I asked included:
- What are your biggest challenges when it comes to managing your finances?
- How do you currently track your spending and budgeting?
- What features would you like to see in a financial management app?
- What are your concerns about your local bank app?
By conducting these interviews, I gained deep insights into my projected users' pain points, motivations, and expectations. With input from over 47 income earners, the findings provided valuable data that played a crucial role in shaping strategic design decisions for the project.
To properly understand the financial needs and challenges of my projected users, I conducted a series of in-depth interviews with potential users. I developed a set of open-ended questions to encourage detailed responses and avoid leading questions. Some of the key questions I asked included:
- What are your biggest challenges when it comes to managing your finances?
- How do you currently track your spending and budgeting?
- What features would you like to see in a financial management app?
- What are your concerns about your local bank app?
By conducting these interviews, I gained deep insights into my projected users' pain points, motivations, and expectations. With input from over 47 income earners, the findings provided valuable data that played a crucial role in shaping strategic design decisions for the project.
To properly understand the financial needs and challenges of my projected users, I conducted a series of in-depth interviews with potential users. I developed a set of open-ended questions to encourage detailed responses and avoid leading questions. Some of the key questions I asked included:
- What are your biggest challenges when it comes to managing your finances?
- How do you currently track your spending and budgeting?
- What features would you like to see in a financial management app?
- What are your concerns about your local bank app?
By conducting these interviews, I gained deep insights into my projected users' pain points, motivations, and expectations. With input from over 47 income earners, the findings provided valuable data that played a crucial role in shaping strategic design decisions for the project.
Competitive Analyisis
Competitive Analyisis
Competitive Analyisis
To gain a comprehensive understanding of the competitive landscape, it is essential to conduct a thorough competitor analysis. This involves identifying key strengths, weaknesses, opportunities, and threats (SWOT) for each fintech app. By analyzing factors such as projected users, core features, user experience, user interface, and user feedback, I can gain valuable insights into the competitive dynamics of the Nigerian fintech market. The competitors i used for this analysis are:
- Kuda
- Moniepoint
- Opay
- Vbank
All of which are top leading fintech solutions in Nigeria.
To gain a comprehensive understanding of the competitive landscape, it is essential to conduct a thorough competitor analysis. This involves identifying key strengths, weaknesses, opportunities, and threats (SWOT) for each fintech app. By analyzing factors such as projected users, core features, user experience, user interface, and user feedback, I can gain valuable insights into the competitive dynamics of the Nigerian fintech market. The competitors i used for this analysis are:
- Kuda
- Moniepoint
- Opay
- Vbank
All of which are top leading fintech solutions in Nigeria.
To gain a comprehensive understanding of the competitive landscape, it is essential to conduct a thorough competitor analysis. This involves identifying key strengths, weaknesses, opportunities, and threats (SWOT) for each fintech app. By analyzing factors such as projected users, core features, user experience, user interface, and user feedback, I can gain valuable insights into the competitive dynamics of the Nigerian fintech market. The competitors i used for this analysis are:
- Kuda
- Moniepoint
- Opay
- Vbank
All of which are top leading fintech solutions in Nigeria.
Solution
Solution
Income was envisioned to be a fintech app designed to address the financial challenges faced by Nigerians. By providing accessible, affordable, and user-friendly financial services from your mobile, I aimed to empower projected users to take control of their finances and achieve financial well-being. Taking insights from user research and competitive analysis, I have gained a deeper understanding of the importance of UI design and its ability to enhance the overall user experience.
Income was envisioned to be a fintech app designed to address the financial challenges faced by Nigerians. By providing accessible, affordable, and user-friendly financial services from your mobile, I aimed to empower projected users to take control of their finances and achieve financial well-being. Taking insights from user research and competitive analysis, I have gained a deeper understanding of the importance of UI design and its ability to enhance the overall user experience.
Income was envisioned to be a fintech app designed to address the financial challenges faced by Nigerians. By providing accessible, affordable, and user-friendly financial services from your mobile, I aimed to empower projected users to take control of their finances and achieve financial well-being. Taking insights from user research and competitive analysis, I have gained a deeper understanding of the importance of UI design and its ability to enhance the overall user experience.
Onboarding Screens
Onboarding Screens
Onboarding Screens
Home Screen
Home Screen
Home Screen
I optimized Income's home screen for efficiency, designing a streamlined interface that enhances the user experience and speeds up transactions.
I optimized Income's home screen for efficiency, designing a streamlined interface that enhances the user experience and speeds up transactions.
I optimized Income's home screen for efficiency, designing a streamlined interface that enhances the user experience and speeds up transactions.
Sending Money
Sending Money
Sending Money
I designed the transaction flow to be seamless and efficient, ensuring that funds reach the beneficiary instantly upon sending. Prioritizing accessibility, I made sure the process is intuitive and easy to use for all age demographics.
I designed the transaction flow to be seamless and efficient, ensuring that funds reach the beneficiary instantly upon sending. Prioritizing accessibility, I made sure the process is intuitive and easy to use for all age demographics.
I designed the transaction flow to be seamless and efficient, ensuring that funds reach the beneficiary instantly upon sending. Prioritizing accessibility, I made sure the process is intuitive and easy to use for all age demographics.
Virtual Card
Virtual Card
Virtual Card
Create a virtual card effortlessly and receive real-time notifications, ensuring secure and seamless financial management for users of all ages.
Create a virtual card effortlessly and receive real-time notifications, ensuring secure and seamless financial management for users of all ages.
Create a virtual card effortlessly and receive real-time notifications, ensuring secure and seamless financial management for users of all ages.
Website User Interfaces
Website User Interfaces
Website User Interfaces
I designed the Income website’s user interface to provide a seamless and intuitive experience, starting with a bold hero section followed by the features screen and all other screens. The hero section is expected to grab visitors attention followed by the features screen which follows a structured, visually engaging layout, highlighting key functionalities.
I designed the Income website’s user interface to provide a seamless and intuitive experience, starting with a bold hero section followed by the features screen and all other screens. The hero section is expected to grab visitors attention followed by the features screen which follows a structured, visually engaging layout, highlighting key functionalities.
I designed the Income website’s user interface to provide a seamless and intuitive experience, starting with a bold hero section followed by the features screen and all other screens. The hero section is expected to grab visitors attention followed by the features screen which follows a structured, visually engaging layout, highlighting key functionalities.
56+ Screens were designed in total which include the mobile application and website.
56+ Screens were designed in total which include the mobile application and website.
56+ Screens were designed in total which include the mobile application and website.
Impact
Impact
By focusing on accessibility, functionality, and simplicity, the design of Income delivered measurable impact across key business metrics. Within the first three months of the redesign, Income saw a 28% increase in user onboarding completion rates and a 35% rise in active daily users.
The streamlined financial management tools and intuitive goal-setting features contributed to a 25% boost in user engagement, while user-reported financial literacy improvements rose by 40%. The improved user experience also enhanced brand perception, with Income achieving a 90% user satisfaction score, solidifying its position as a trusted fintech solution for Nigerian earners
By focusing on accessibility, functionality, and simplicity, the design of Income delivered measurable impact across key business metrics. Within the first three months of the redesign, Income saw a 28% increase in user onboarding completion rates and a 35% rise in active daily users.
The streamlined financial management tools and intuitive goal-setting features contributed to a 25% boost in user engagement, while user-reported financial literacy improvements rose by 40%. The improved user experience also enhanced brand perception, with Income achieving a 90% user satisfaction score, solidifying its position as a trusted fintech solution for Nigerian earners