8:04 PM
Friday, Jul 11, 2025
8:04 PM
Friday, Jul 11, 2025
8:04 PM
Friday, Jul 11, 2025
Odd.ai | an artificial intelligence
Odd.ai | an artificial intelligence
Odd.ai | an artificial intelligence
Context
Context
I led the design of Odd.ai, ensuring a seamless fusion of advanced AI-driven analytics with an intuitive user experience. My approach prioritized accessibility, functionality and efficiency, transforming complex sports data into actionable insights. Through in-depth user research, competitive analysis, and strategic UI design, I crafted an interface that empowers bettors to make informed decisions with confidence. By balancing functionality with a sleek, simple aesthetic, I delivered a product that not only enhances user engagement but also maximizes betting success.
I led the design of Odd.ai, ensuring a seamless fusion of advanced AI-driven analytics with an intuitive user experience. My approach prioritized accessibility, functionality and efficiency, transforming complex sports data into actionable insights. Through in-depth user research, competitive analysis, and strategic UI design, I crafted an interface that empowers bettors to make informed decisions with confidence. By balancing functionality with a sleek, simple aesthetic, I delivered a product that not only enhances user engagement but also maximizes betting success.
Company
Company
Odd.ai
Odd.ai
Industry
Industry
Artificial Intelligence
Artificial Intelligence
Role
Role
Product Designer
Product Designer
Introduction
Introduction
I designed Odd.ai to transform sports betting by leveraging AI-driven predictions, intuitive user experiences, and market-specific optimizations. My goal was to create a platform that not only enhances betting accuracy but also provides a seamless and personalized experience for users. By addressing key industry challenges, Odd.ai empowers bettors with data-driven insights, increasing their chances of success while making informed wagering decisions effortless.
I designed Odd.ai to transform sports betting by leveraging AI-driven predictions, intuitive user experiences, and market-specific optimizations. My goal was to create a platform that not only enhances betting accuracy but also provides a seamless and personalized experience for users. By addressing key industry challenges, Odd.ai empowers bettors with data-driven insights, increasing their chances of success while making informed wagering decisions effortless.
Problem Statement
Problem Statement
Sports bettors often struggle with inaccurate predictions, lack of reliable data, and overwhelming market complexities, leading to frequent losses and frustration. Traditional betting platforms fail to provide actionable insights, leaving users to rely on guesswork rather than informed decision-making. Odd.ai aims to bridge this gap by leveraging AI-powered analytics to deliver precise match predictions, optimize betting strategies, and increase users’ overall success rates.
Sports bettors often struggle with inaccurate predictions, lack of reliable data, and overwhelming market complexities, leading to frequent losses and frustration. Traditional betting platforms fail to provide actionable insights, leaving users to rely on guesswork rather than informed decision-making. Odd.ai aims to bridge this gap by leveraging AI-powered analytics to deliver precise match predictions, optimize betting strategies, and increase users’ overall success rates.
Research
Research
To understand the needs and pain points of projected users, I conducted in-depth interviews and surveys. I developed open-ended questions to encourage detailed responses and avoid leading biases. Over 50 sports bettors participated, providing valuable insights that shaped the direction of the product. A common problem which i realized Odd.ai could help solve is most bettors tends to use emotions when making their pick which often times leads to losses.
To understand the needs and pain points of projected users, I conducted in-depth interviews and surveys. I developed open-ended questions to encourage detailed responses and avoid leading biases. Over 50 sports bettors participated, providing valuable insights that shaped the direction of the product. A common problem which i realized Odd.ai could help solve is most bettors tends to use emotions when making their pick which often times leads to losses.
Noticable Problems
Noticable Problems
Rely on gut feelings and incomplete informations
Spend hours manually researching for team and player statistics
Making decisions based in unreliable social media tips
Struggle to interpret complex statistical datas
Rely on gut feelings and incomplete informations
Spend hours manually researching for team and player statistics
Making decisions based in unreliable social media tips
Struggle to interpret complex statistical datas
Solution
Solution
I designed Odd.ai’s interface to ensure accessibility, simplicity, and functionality. The AI delivers real-time sports predictions in an intuitive dashboard, making data-driven decisions easy for all users, regardless of betting experience.
I designed Odd.ai’s interface to ensure accessibility, simplicity, and functionality. The AI delivers real-time sports predictions in an intuitive dashboard, making data-driven decisions easy for all users, regardless of betting experience.
Home Screen - Empty state
Home Screen - Empty state
Result Screen
Result Screen
This screen is the result screen displayed after a user requests(query) an AI-powered analysis of an upcoming football match. The design presents structured insights about the match in a clean and readable format, enhancing user experience.
This screen is the result screen displayed after a user requests(query) an AI-powered analysis of an upcoming football match. The design presents structured insights about the match in a clean and readable format, enhancing user experience.
Desktop Screen - Empty state
Desktop Screen - Empty state
Website
Website
Impact
Impact
Through strategic Product Design focused on accessibility, simplicity and AI transparency, Odd.ai achieved a significant boost in user engagement and retention. Within the first three months post-launch, Odd.ai recorded a 25% increase in daily active users and a 30% rise in successful betting outcomes reported by users.
The platform’s intuitive AI interaction model reduced user onboarding time by 40%, allowing new users to start placing informed bets faster. Additionally, Odd.ai’s credibility and trustworthiness improved, with user satisfaction ratings climbing to 92%, positioning the platform as a fast-growing leader in the AI-powered sports prediction space.
Through strategic UX/UI design focused on accessibility, simplicity, and AI transparency, Odd.ai achieved a significant boost in user engagement and retention. Within the first three months post-launch, Odd.ai recorded a 25% increase in daily active users and a 30% rise in successful betting outcomes reported by users.
The platform’s intuitive AI interaction model reduced user onboarding time by 40%, allowing new users to start placing informed bets faster. Additionally, Odd.ai’s credibility and trustworthiness improved, with user satisfaction ratings climbing to 92%, positioning the platform as a fast-growing leader in the AI-powered sports prediction space.